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Today, keyword density is not an important factor anymore. Instead, you want to craft a search engine friendly contents that incorporates keywords at important places, something called the keyword prominence. The writer of the content must work to achieve the highest possible standards in terms of quality and the keyword prominence to satisfy both people and search engines bot. The following tips should help writers achieve this goal.

1. Keep a Theme

Your website should maintain a consistent theme throughout all of the pages. Each page should be a reflection of or somehow related to that theme. For example, you might choose to write about insurance as your theme then have different sections of your site dedicated to each major type of insurance. Just make sure the main theme of the site is explained clearly on your home page.

2. Know the Keywords First

Before you do any type of writing, you should have a firm grasp of which keywords you are going to use. These keywords can be selected using free tools on the Internet that can help you pinpoint good choices.

3. Write Relevant Content

When you’re trying to grab the attention of the search engines, you need to make sure your content is not only laced with keywords but is also going to provide relevant valuable information. Just throwing a bunch of keywords together won’t do the trick. The content should be about the title and theme of your site – this is something the search engines look for.

4. Use Title Tags

When you add a new page to your web site, make sure to provide it with an original title tag. Don’t just reuse the same ones for every page. And try to include your keyword in that tag. Search engines look at these tags when they are ranking your site so don’t miss out on an opportunity to impress them. Remember that the title tag should be keyword centric yet catchy.

5. Pick Prominent Spots for Keywords

The idea is not to put keywords on as many places as possible into the content but to strategically sprinkle the words in places where they are most likely to be seen by potential visitors. For example, you can use them in your titles, headers, image captions or ‘alt’, linking text, bulleted text and more. By having your keywords show up like this, search engines are going to be more likely to give you a top ranking.

6. Put Keywords in Important Parts

Another good reason to start choosing keywords early is that ideally your keyword is going to show up in the domain name, in the names of your pages, and even in the taglines for your company. The nice thing about taking this step is that when people link to your site they are also more likely to include your keywords in their links because of their placement in these areas. And that’s going to help your rank, too.

7. Use Keyword Synonyms

Another trick to boost your SEO results is to incorporate keyword synonyms into your content. These are words or phrases that could easily take the place of your keyword phrase. Throwing a couple of these into your content is always going to be useful in boosting your ranks. It’s called stemming.

8. Add Meta Tags

Adding both description and keywords meta tags is a good idea, too. Meta Description is often shown up in the search engine results. It provides valuable information for visitors and increases click through rate (CTR). Still some search engines take keywords meta tag into consideration so it worth adding that. But do not sped much of your time in writing meta keyword tag.

9. Use Text not Images

An important rule to remember is that search engines don’t read content in image formats so stick to plain text if you want that content to influence your ranking. Even, when you use an image, do not forget to add alt and title tags to it.

10. Keep Content Original

One thing search engines frown on is duplicated content. If you’re trying to convince search engines that you have a lot of content just by repeating the same couple of pages, it’s not going to work. You’ll probably even end up lower. Make sure each page has fresh, informative content. Also, keep your pages updated, too. New content regularly is a big plus in the eyes of search engines.

11. Optimize the Whole Site

Some people only use optimization techniques on the home page but don’t stop there. Almost any of your major pages could appear in the search engine results and by optimizing them you’re increasing your chances of landing a high spot with different keywords.

12. Use Linking

An important part of SEO is the use of internal and external links. With internal linking, you are able to spread the visitors to your site over many pages instead of having one page keep all of the traffic for itself. Plus, these links help guide readers to appropriate information on the site. External links show that your site is providing more resources for visitors which search engines also like.

13. Have the Right Number of Words

While 200 to 1,000 words may seem like a big range, that’s the word count you want to shoot for on every one of your web pages. Most people tend to shoot for the average – 500 words – when it comes to articles and a little lower than that for other pages.

14. Choose Relevant Keywords

Make sure that your choice of keywords is relevant to what you’re hoping to do with the site. If you’re going to be selling a product, avoid any keywords that might have a negative connotation towards your product. Just using words that have high search volume isn’t enough. Those words need to be connected to your site’s theme and purpose. Consider adding a few “long tail” words which are longer phrases that also include descriptive terms.

15. Create a Landing Page

The landing page’s purpose is to immediately provide visitors with a clear, attention-grabbing overview of your site. These are great for optimizing because they can help drive traffic to the rest of your web site easily.

16. Check Statistics

Your site’s analytics, provided by the hosting service, may provide clues as to what needs to be done on your site. Analyze those statistics and see what you can learn from them. Then make adjustment in your keywords and apply what you’ve learned to the site.

17. Submit Content to Link Back

Creating articles and other social media that will drive people back to your web site is a good idea. Just make sure to submit them to trustworthy sites.

Article marketing is considered to be one of the most promising aspects of online marketing as well as SEO. There are several vehicles of online brand awareness but none of them are as cost effective as well as more powerful than article marketing.

Article marketing can be defined as a branch of advertising where businesses find keywords and use them in short articles that are related to the services or products offered by them or their industry on the whole. Once the articles have been written, they are made available for distribution as well as publication in the online marketplace.

Benefits of Article Marketing

Article marketing definitely has its own set of benefits especially for a start-up or small business. Some of the benefits that you can derive include:

1.  Credibility: This is the first and foremost. If your business doesn’t get the required credibility then that will be the end. What article marketing can do is help increase your credibility. For eg: If you have a blog or a website that presents information regarding loans then you can always use numbers and statistics within your articles and yes the topic should have some credibility too. The more factual, relevant and to the point your article is, the higher will be your credibility.

2.  Link popularity: This is one of the important aspects of search engines optimization and goes a long way to drive targeted traffic to your website. Providing links of your website as well as other websites related to the same industry will attract more clicks to your website as well as the article submission directories. For example: If you post your article on www.ezine.com with the link of your business and if your article is of high standard then you can expect a high rate of visitors to your website.

3.  Search Engine Ranking: Sprinkling your articles with the highly rated keywords and adding a resource box at the end with your link or URL will ensure that internet user click on the links. The higher the number of clicks, the faster you will climb up the PageRank of some of the top search engines like Google, Yahoo, etc.

There are no immediate drawbacks of article marketing except the fact that if your article is not of high standard then you might not be able to get as many visitors. Secondly if you donot submit your article in the top directories that have high PageRank then it will be a lost cause. The crux of the matter is that article marketing is the cheapest way to get noticed and can boost your overall internet visibility as well as Page Rank.

Tags: article marketing, article writing, benefits of artcile marketing, SEO

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